Revolutionizing Marketing with Generative AI

Generative AI has become widespread in recent years and is increasingly being used in marketing. The phenomenon is relatively new to marketers and sales professionals, and it has not been studied much. However, the interest in the use of Generative AI in marketing has exploded in the last few years,...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Tomminen, Valtteri
Muut tekijät: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2025
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/101599