Repairing customer trust after a product-harm crisis with high crisis responsibility. Case: Musti ja Mirri
Product-harm crises have been on the rise for the last couple of decades due to factors including increased consumer demands and more intricate manufacturing processes. At worst, product-harm crises can threaten the existence of business and pose serious harm to consumers. Navigating such crises and...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/101200 |