Effects of brand equity in acquiring sponsors: case O2-Jyväskylä
This thesis examines the role of brand equity in acquiring sponsorships for O2-Jyväskylä, a Finnish floorball club. The study explores how brand awareness, loyalty, and associations influence sponsor satisfaction and the club’s ability to attract new corporate partnerships. The topic was chosen due...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/101152 |