Consumer Insights on Augmented Reality Marketing in Retail Food Industry: A Grounded Theory Approach
Although the rapid development of augmented reality (AR) technology has garnered the interest of scholars, research on how to build AR marketing in the retail food industry from the customers’ perspective is lacking. However, it is crucial to ensure that future AR marketing strategies align with the...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/100693 |