|
|
|
|
| LEADER |
00000cam a22000004i 4500 |
| 001 |
919049 |
| 003 |
FI-J |
| 005 |
20210226115114.0 |
| 008 |
040107s2003 fi ||||||m |||||||eng|| |
| 035 |
|
|
|a 919049
|
| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Kolsio, Henna-Liisa.
|
| 245 |
1 |
4 |
|a The role of company stories in marketing from the viewpoint of storytelling process :
|b cases: IVANAhelsinki and Rapala VMC /
|c Henna-Liisa Kolsio.
|
| 260 |
|
|
|a Jyväskylä,
|c 2003.
|
| 300 |
|
|
|a 79 lehteä.
|
| 336 |
|
|
|a teksti
|b txt
|2 rdacontent
|
| 337 |
|
|
|a käytettävissä ilman laitetta
|b n
|2 rdamedia
|
| 338 |
|
|
|a nide
|b nc
|2 rdacarrier
|
| 509 |
|
|
|a Pro gradu -työ :
|c Jyväskylän yliopisto, taloustieteiden tiedekunta, markkinointi.
|9 20423.
|
| 579 |
|
|
|a XLUETTELOITU
|
| 610 |
2 |
4 |
|a IVANAhelsinki.
|
| 610 |
2 |
4 |
|a Rapala VMC.
|
| 653 |
|
|
|a company stories
|
| 653 |
|
|
|a the Dream Society
|
| 653 |
|
|
|a stories
|
| 653 |
|
|
|a storytelling process
|
| 653 |
|
|
|a marketing actions
|
| 999 |
|
|
|c 919049
|d 919049
|
| 952 |
|
|
|b KANAVUORI
|c 609
|o TAL Gradu Kolsio
|9 1
|
| 952 |
|
|
|b KANAVUORI
|c 609
|h Paperiversio
|o VIE Gradu Kolsio
|9 1
|