The role of company stories in marketing from the viewpoint of storytelling process cases: IVANAhelsinki and Rapala VMC
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| Format: | Master's thesis |
| Language: | eng |
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Jyväskylä,
2003.
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| Online Access: | https://jyu.finna.fi/Record/jykdok.919049 |
| Physical Description: | 79 lehteä |
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