Cultural impact on international branding a case of marketing Finnish mobile phones in China
| Main Author: | |
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| Format: | Doctoral dissertation |
| Language: | eng |
| Published: |
Jyväskylä :
2001.
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| Series: | Jyväskylä studies in communication,
13. |
| Subjects: | |
| Online Access: | http://urn.fi/URN:ISBN:951-39-1171-3 |
| Item Description: | Tiivistelmäosa |
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| Format: | Internet-yhteys; WWW-selain ; Adobe Acrobat Reader. |