Narratives of femininity as means of promotion a case study on Dove's advertisement and audience responses

Bibliographic Details
Main Author:	Mustonen, Tiina, kirjoittaja (kirjoittaja)
Format:	Master's thesis
Language:	eng
Subjects:	mainonta kokeminen naiseus brändäys verkkomainonta kohdeviestintä kerronta narratiivisuus multimodaalisuus postfeminismi narrative multimodality Integrated Marketing Communication postfeminism discourse semiotics
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses by Mustonen, Tiina

Published 2017

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Master's thesis