Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

Narratives of femininity as means of promotion a case study on Dove's advertisement and audience responses

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Bibliographic Details
Main Author: Mustonen, Tiina, kirjoittaja
Format: Master's thesis
Language:eng
Subjects:
mainonta
kokeminen
naiseus
brändäys
verkkomainonta
kohdeviestintä
kerronta
narratiivisuus
multimodaalisuus
postfeminismi
narrative
multimodality
Integrated Marketing Communication
postfeminism
discourse
semiotics
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
Description
Access:Aineisto on vapaasti saatavissa.

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