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A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

A valued partner or a mere support function the role of marketing in Software-as-a-Service SMEs

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Bibliographic Details
Main Author: Pakarinen, Riikka, kirjoittaja
Format: Master's thesis
Language:eng
fin
Subjects:
ohjelmistoliiketoiminta
palveluliiketoiminta
pilvipalvelut
markkinointi
pienet ja keskisuuret yritykset
yrittäjät
päätöksenteko
marketing
Software-as-a-Service
cloud service
cloud computing
small and medium sized enterprises
SME
owner-manager
servitization
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
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  • Other Versions (1)
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Access:Aineisto on vapaasti saatavissa.

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