Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

Bibliographic Details
Main Author:	Cheng, Yi-Tung, kirjoittaja (kirjoittaja)
Format:	Master's thesis
Language:	eng
Subjects:	Mobile games. Marketing management. Communication. Marketing channels. mobiilipelit markkinointi markkinointiviestintä Finland. Japan. Suomi Japani
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

Marketing communication strategy of Finnish and Japanese mobile game developers and publishers by Cheng, Yi-Tung

Published 2017

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Master's thesis