Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

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Bibliographic Details
Main Author: Cheng, Yi-Tung, kirjoittaja
Format: Master's thesis
Language:eng
Subjects:
Mobile games.
Marketing management.
Communication.
Marketing channels.
mobiilipelit
markkinointi
markkinointiviestintä
Finland.
Japan.
Suomi
Japani
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
Description
Access:Aineisto on vapaasti saatavissa.

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