Measuring consumer brand engagement on social media with annoyance as a moderator

Measuring consumer brand engagement on social media with annoyance as a moderator

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Bibliographic Details
Main Author: Tanttu, Tuomo, kirjoittaja
Format: Master's thesis
Language:eng
Subjects:
kuluttajat
brändit
sosiaalinen media
viraalimarkkinointi
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
Description
Access:Aineisto on vapaasti saatavissa.

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