Customer brand engagement affection to brand usage intent and moderating effect of brand experience

Bibliographic Details
Main Author:	Hintikka, Anni, kirjoittaja
Format:	Master's thesis
Language:	eng
Published:	Jyväskylä, 2015.
Subjects:	brändit asiakkaat kuluttajat sitoutuminen (toiminta) pro gradu -tutkielmat
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive JYX-julkaisuarkisto / JYX Digital Archive

Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

Published 2015

Get full text Get full text

Master's thesis