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Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

Customer brand engagement affection to brand usage intent and moderating effect of brand experience

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Bibliographic Details
Main Author: Hintikka, Anni, kirjoittaja
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2015.
Subjects:
brändit
asiakkaat
kuluttajat
sitoutuminen (toiminta)
pro gradu -tutkielmat
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
JYX-julkaisuarkisto / JYX Digital Archive
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Format:World Wide Web.

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