The role, the goal and the soul of professional public relations : developing a holistic model of PR professionalism

The role, the goal and the soul of professional public relations developing a holistic model of PR professionalism

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Bibliographic Details
Main Author: Asunta, Laura, kirjoittaja
Format: Doctoral dissertation
Language:eng
Published: Jyväskylä : 2016
Series:Jyväskylä studies in humanities, 276.
Subjects:
refleksiivisyys
suhdetoiminta
ulkoinen viestintä
mediasuhteet
identiteetti
kunnioitus
arvostus
vastuullisuus
roolit
tavoitteet
pr-toiminta
public relations
communication management
professionalism
expertise
professional roles
Online Access:Linkki verkkoaineistoon
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