Motivational drivers of behavioral online brand engagement in content consumption context examining brand commitment and trust in online content as moderators
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| Format: | Master's thesis |
| Language: | eng |
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Jyväskylä,
2015.
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| Online Access: | JYX-julkaisuarkisto / JYX Digital Archive |
| Physical Description: | 1 verkkoaineisto (83 s.) |
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| Format: | World Wide Web. |