Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

Samankaltaisia teoksia

• Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
  Tekijä: Tiensuu, Severi
  Julkaistu: (2014)
• Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
  Tekijä: Hintikka, Anni, kirjoittaja
  Julkaistu: (2015)
• Customer satisfaction and behavioral intentions as antecedents of Share of Wallet : inspecting the role of loyalty programs
  Tekijä: Partanen, Perttu, kirjoittaja
  Julkaistu: (2014)
• Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
  Tekijä: Hintikka, Anni
  Julkaistu: (2015)
• Customers' willingness to share personal information with firms and its relationship with customer loyalty
  Tekijä: Lindell, Sanni, kirjoittaja
  Julkaistu: (2015)