Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

Bibliographic Details
Main Author:	Tiensuu, Severi
Format:	Master's thesis
Language:	eng
Published:	Jyväskylä, 2014.
Subjects:	sosiaalinen media brändit brändäys asiakkaat sitoutuminen
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

Published 2014

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Master's thesis