Taiminen, K. (2013). Content-oriented consumer engagement online: Cognitive and affective brand effects of SME's thematic content strategy.
Chicago-viite (17. p.)Taiminen, Kimmo. Content-oriented Consumer Engagement Online: Cognitive and Affective Brand Effects of SME's Thematic Content Strategy. Jyväskylä, 2013.
MLA-viite (9. p.)Taiminen, Kimmo. Content-oriented Consumer Engagement Online: Cognitive and Affective Brand Effects of SME's Thematic Content Strategy. 2013.
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