Content-oriented consumer engagement online cognitive and affective brand effects of SME's thematic content strategy
| Main Author: | |
|---|---|
| Format: | Master's thesis |
| Language: | eng |
| Published: |
Jyväskylä,
2013.
|
| Subjects: | |
| Online Access: | JYX-julkaisuarkisto / JYX Digital Archive |
| Physical Description: | 1 verkkoaineisto |
|---|---|
| Format: | World Wide Web. |