Shifting the conventional pharmaceutical marketing towards sustainable and socially responsible marketing : a critical analysis on Visanne® marketing initiatives vs. ISO 26000 guideline

Shifting the conventional pharmaceutical marketing towards sustainable and socially responsible marketing a critical analysis on Visanne® marketing initiatives vs. ISO 26000 guideline

Bibliographic Details
Main Author: Hytti, Jenna
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2012.
Subjects:
yritykset
sosiaalinen vastuu
markkinointi
Online Access:https://jyu.finna.fi/Record/jykdok.1284537
Description
Physical Description:74 sivua

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