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130722s2013 fi |||||om |||||||eng|c |
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|a 978-951-39-5299-0
|q PDF
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|a FCC006401448
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|a 1272922
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|a eng
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|a Jesensky, Daniel.
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|a Creating entrepreneurial opportunities :
|b interpretative research about role of POP Advertising Displays in customer purchase decision making /
|c Daniel Jesensky.
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260 |
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|a Jyväskylä :
|b University of Jyväskylä,
|c 2013.
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|a 1 Verkkoaineisto (411, [22] sivua)
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336 |
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|a teksti
|b txt
|2 rdacontent
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|a tietokonekäyttöinen
|b c
|2 rdamedia
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|a verkkoaineisto
|b cr
|2 rdacarrier
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490 |
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|a Jyväskylä studies in business and economics,
|x 1457-1986 ;
|v 128
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502 |
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|a Väitöskirja :
|c Jyväskylän yliopisto, kauppakorkeakoulu, yrittäjyys.
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538 |
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|a World Wide Web.
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579 |
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|a XLUETTELOITU
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|i 512
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650 |
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|a yrittäjät
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1178
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650 |
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|a kuluttajat
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1397
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650 |
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|a ostokäyttäytyminen
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p8573
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650 |
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|a ostaminen
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p10366
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650 |
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|a mainonta
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1232
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650 |
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|a shoppailu
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p8575
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|a tuotesijoittelu
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1233
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|a Tšekki
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p107480
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|a entrepreneurial opportunity
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|a POP advertising
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|a POP advertising display
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|a point of purchase
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653 |
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|a customer
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|a purchase decision making
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|a social constructionism
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|a grounded theory
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653 |
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|a paradigm Model
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776 |
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8 |
|i Painettu:
|a Jesensky, Daniel.
|t Creating entrepreneurial opportunities
|z 9789513952983
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830 |
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0 |
|a Jyväskylä studies in business and economics,
|x 1457-1986 ;
|v 128.
|
856 |
4 |
0 |
|u http://urn.fi/URN:ISBN:978-951-39-5299-0
|u URN:ISBN:978-951-39-5299-0
|z JYX-julkaisuarkisto / JYX Digital Archive
|q PDF
|
999 |
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|c 1272922
|d 1272922
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