Dialogue instead of a monologue advertisers' expectations towards the media

Bibliographic Details
Main Author:	Tolvanen, Kristiina
Format:	Master's thesis
Language:	eng
Published:	Jyväskylä, 2011.
Subjects:	odotukset suhdetoiminta mainonta media sosiaalinen media
Online Access:	http://urn.fi/URN:NBN:fi:jyu-2011110811645

Dialogue instead of a monologue : advertisers' expectations towards the media by Tolvanen, Kristiina

Published 2011

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Master's thesis