The impact of digitalization on marketing communications measurement process case of global B2B industrial companies

Bibliographic Details
Main Author: Järvinen, Joel
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2011.
Subjects:
Online Access:http://urn.fi/URN:NBN:fi:jyu-2011110111617
Description
Physical Description:135 sivua