The impact of digitalization on marketing communications measurement process case of global B2B industrial companies
Main Author: | |
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Format: | Master's thesis |
Language: | eng |
Published: |
Jyväskylä,
2011.
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Subjects: | |
Online Access: | http://urn.fi/URN:NBN:fi:jyu-2011110111617 |
Physical Description: | 135 sivua |
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