Co-creation of value in advertising : an interpretive study from the consumers' perspective

Co-creation of value in advertising an interpretive study from the consumers' perspective

Bibliographic Details
Main Author: Aaltonen, Heli
Format: Doctoral dissertation
Language:eng
Published: Jyväskylä : 2010
Series:Jyväskylä studies in business and economics, 97.
Subjects:
mainonta
markkinointi
arvonluonti
kuluttajat
kulutus
kulutustutkimus
roolit
kustomointi
markkinointitutkimus
advertising
consumers
values
yhteisen arvontuottamisen malli
co-creation of value
co-production
consumption
väitöskirjat
Online Access:https://jyu.finna.fi/Record/jykdok.1142957
Description
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