The success of communication in the adventures of Joe Fin campaign : self-evaluated effects on health behaviour

The success of communication in the adventures of Joe Fin campaign self-evaluated effects on health behaviour

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Bibliographic Details
Main Author: Mäkilä, Martta
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2010.
Subjects:
kampanjat
terveysviestintä
kohderyhmät
terveyskäyttäytyminen
tapahtumamarkkinointi
vaikuttaminen
SuomiMies seikkailee -kampanja
health campaigns
behaviour change
integrated communication
target groups
social marketing
Online Access:https://jyu.finna.fi/Record/jykdok.1131827

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