The success of communication in the adventures of Joe Fin campaign : self-evaluated effects on health behaviour

The success of communication in the adventures of Joe Fin campaign self-evaluated effects on health behaviour

Show other versions (2)
Bibliographic Details
Main Author: Mäkilä, Martta
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2010.
Subjects:
kampanjat
terveysviestintä
kohderyhmät
terveyskäyttäytyminen
tapahtumamarkkinointi
vaikuttaminen
SuomiMies seikkailee -kampanja
health campaigns
behaviour change
integrated communication
target groups
social marketing
Online Access:https://jyu.finna.fi/Record/jykdok.1131827
Description
Physical Description:112 sivua

Similar Items