Pelkonen, J. (2007). Brand equity effects of sponsorship: Case: the relationship between Valtra oy and JYP Jyväskylä oy.
Chicago Style (17th ed.) CitationPelkonen, Juho. Brand Equity Effects of Sponsorship: Case: The Relationship Between Valtra Oy and JYP Jyväskylä Oy. Jyväskylä, 2007.
MLA (9th ed.) CitationPelkonen, Juho. Brand Equity Effects of Sponsorship: Case: The Relationship Between Valtra Oy and JYP Jyväskylä Oy. 2007.
Warning: These citations may not always be 100% accurate.