Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy

Brand equity effects of sponsorship case: the relationship between Valtra oy and JYP Jyväskylä oy

Bibliographic Details
Main Author: Pelkonen, Juho
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2007.
Subjects:
Valtra (yhtiö).
JYP Jyväskylä (osakeyhtiö).
sponsorointi
yhteistyö
brändit
urheilu
Jyväskylä
sponsorship
brand equity
fit
two-way cooperation
IMC
Online Access:https://jyu.finna.fi/Record/jykdok.1075293
Description
Physical Description:93 sivua

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