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Hedonic and utilitarian values affecting the consumer online buying

Hedonic and utilitarian values affecting the consumer online buying

Bibliographic Details
Main Author: Sippala, Hanna
Other Authors: Sippala, Sanna
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2008.
Subjects:
verkkokauppa
asiakkaat
arvo (ominaisuudet)
asiakastyytyväisyys
hedonismi
utilitarismi
customer perceived value
hedonic values
utilitarian values
online buying
buying intention
pro gradu -tutkielmat
Online Access:https://jyu.finna.fi/Record/jykdok.1066548
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