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    The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints

    The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints by Tyrväinen, Olli, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
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