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asiakaskokemus
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An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
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Koskinen, Linda
Published 2021
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Master's thesis
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The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints
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Tyrväinen, Olli, kirjoittaja
Published 2022
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Doctoral dissertation
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asiakaskokemus
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customer experience
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kuluttajakäyttäytyminen
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mobile shopping
consumer behaviour
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markkinointi
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mobiilipalvelut
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mobiilisovellukset
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mobile apps
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personalization
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personointi
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retailing
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social media
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sosiaalinen media
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verkkokauppa
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vähittäiskauppa
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Kauppakorkeakoulu
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customer experience
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consumer behaviour
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consumers
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customers
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digital technology
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marketing
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