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    The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints

    The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints by Tyrväinen, Olli, kirjoittaja

    Published 2022
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    JYX-julkaisuarkisto / JYX Digital Archive
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    Doctoral dissertation
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    An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience

    An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience by Koskinen, Linda

    Published 2021
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    Master's thesis
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