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    Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing

    Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing by Rasa, Suvi

    Published 2018
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    Master's thesis
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20425 Corporate Environmental Management Yritysten ympäristöjohtaminen bio-based products biochemicals biokemikaalit biomateriaalit biomaterials business-to-business marketing competitive advantage kilpailuetu sustainability marketing sustainable value yritysmarkkinointi

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