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  1. 1
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    Linkki verkkoaineistoon
    Doctoral dissertation
  2. 2
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 3
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  4. 4
    Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab

    Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab by Kauppinen, Anna

    Published 2019
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    Master's thesis
  5. 5
    Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing

    Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing by Rasa, Suvi

    Published 2018
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    Master's thesis
  6. 6
    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
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    Master's thesis
  7. 7
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
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    Master's thesis
  8. 8
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
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    Master's thesis
  9. 9
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
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    Master's thesis
  10. 10
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
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    Master's thesis
  11. 11
    Case study : utilisation of marketing automation technology in industrial B2B-company

    Case study : utilisation of marketing automation technology in industrial B2B-company by Hyvärinen, Katja

    Published 2021
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    Master's thesis
  12. 12
    Formation of relationship commitment in B2B software industry

    Formation of relationship commitment in B2B software industry by Hakkarainen, Joonas

    Published 2018
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    Master's thesis
  13. 13
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
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    Master's thesis
  14. 14
    Relationship emergence and the usage of digital channels in the emergence process

    Relationship emergence and the usage of digital channels in the emergence process by Koivisto, Kaisu

    Published 2018
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    Master's thesis
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