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Pirskanen, Santtu
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Value-based sponsorship between municipality and top-division sport clubs
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Pirskanen, Santtu
Published 2024
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Master's thesis
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Related Subjects
corporate social responsibility
kuntamarkkinointi
municipality marketing
responsibility (properties)
societal responsibility
sponsorointi
sponsorship
sport business
sports
sustainability
urheilu
urheiluliiketoiminta
vastuullisuus
yhteiskuntavastuu