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University of Jyväskylä
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corporate social responsibility
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Value-based sponsorship between municipality and top-division sport clubs
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Pirskanen, Santtu
Published 2024
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Master's thesis
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corporate social responsibility
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1
kuntamarkkinointi
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municipality marketing
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1
responsibility (properties)
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1
societal responsibility
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1
sponsorointi
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1
sponsorship
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sport business
sports
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1
sustainability
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urheilu
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1
urheiluliiketoiminta
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vastuullisuus
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yhteiskuntavastuu
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Kauppakorkeakoulu
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municipalities
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sponsorship
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