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    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    Get full text Get full text
    Master's thesis
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