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Culture, branding and national identity in the era of globalization
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Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
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Hurley, William
Published 2013
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Master's thesis
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Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
by
Hurley, William
Published 2013
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brändit
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globalisaatio
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Master's Degree Programme in Intercultural Communication
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kulttuurienvälinen viestintä
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