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    Personalization in B2B marketing : leveraging artificial intelligence for customer insights and data-driven decision-making

    Personalization in B2B marketing : leveraging artificial intelligence for customer insights and data-driven decision-making by Rammeya, Youssef

    Published 2025
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    Master's thesis
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    Personalization In B2B Marketing: Leveraging Artificial Intelligence For Customer Insights and Data-Driven Decision-Making

    Personalization In B2B Marketing: Leveraging Artificial Intelligence For Customer Insights and Data-Driven Decision-Making by Rammeya, Youssef

    Published 2025
    Get full text Get full text
    Master's thesis
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