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Personalization In B2B Marketing: Leveraging Artificial Intelligence For Customer Insights and Data-Driven Decision-Making
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Personalization in B2B marketing : leveraging artificial intelligence for customer insights and data-driven decision-making
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Rammeya, Youssef
Published 2025
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Master's thesis
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Personalization In B2B Marketing: Leveraging Artificial Intelligence For Customer Insights and Data-Driven Decision-Making
by
Rammeya, Youssef
Published 2025
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Marketing
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Master's Degree Programme in Digital Marketing and Corporate Communication
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customer journey
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data-driven decision-making
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markkinointi
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personointi
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predictive analytics
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yritysmarkkinointi
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