The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making Tekijä Lamminparras, Tuomas

“…The study identified strategic, operative and process-related benefits of big data utilization while the challenges concern data dimensions, company’s capabilities and privacy. …”
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Internationalization of a high-tech SME in the context of family business : company X Tekijä Kähönen, Petra

“…Family businesses have an important role in the global economy as they are seen as strong actors in the market due to their resilient, long-term strategic vision instead of rapid profit maximization. …”
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Sustainability key performance indicators in supply chain : developing the calculation of CO2 emissions in transportation Tekijä Metsäluoto, Aino

“…Climate change and its challenges affect us all. Individuals, organizations and states are paying more and more attention to their activities in order to operate in environment friendly manner and to adhere to the values of sustainable development. …”
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Utilising marketing automation to support sales in digital business-to-business environment Tekijä Lampinen, Anna

“…The target is achieved by clarifying different aspects concerning marketing automation and its potential benefits along with challenges for business-to-business companies. The perspective of the study is focused on marketing automation as a tool for marketing and sales actions excluding the technical side such as implementation of marketing automation software. …”
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Ulkoilujärjestöjen verkottuvia yhteistyöväyliä viitoittamassa – reittivalintana Ulkoilufoorumi : kyselytutkimus valtakunnallisen ulkoilun järjestöyhteistyön painopisteistä ja Ulkoi... Tekijä Salmi, Lotta

“…According to the study, the challenges related to financing, zoning and land use were especially emphasized. …”
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Keski-Suomen digitaalisen sosiaali- ja terveyskeskus Omaks:n sähköisen asioinnin käytettävyystutkimus Tekijä Mäkiaho, Hanna

“…Both electronic services were hindered by technological challenges. Additionally, the usability of chat was negatively affected by long queue time, while the discoverability of the service was an issue in video meeting. …”
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Tekoälyn soveltuvuus vähittäispankkipalveluihin Tekijä Holm, Timo

“…Analysing the tangible and measurable business benefits of the fit was considered to be challenge so that raised an interesting topic for further research. …”
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Understandings of creativity, innovation, and technology in a distributed team of journalists : a practitioner-centered approach Tekijä Markkanen, Minna

“…In this research, creativity and innovation are seen as strategic resources through which an organization can acquire competitive advantage. …”
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