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  1. 21
    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system

    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system by Leinonen, Miira

    Published 2017
    Subjects:
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    Master's thesis
  2. 22
    Social media usage among generation Z in a sport event

    Social media usage among generation Z in a sport event by Heiskanen, Elina

    Published 2022
    Subjects:
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    Master's thesis
  3. 23
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
    Subjects:
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    Master's thesis
  4. 24
    Sosiaalisessa mediassa tapahtuvan finanssimainonnan rooli kuluttajien kokemukseen riskistä

    Sosiaalisessa mediassa tapahtuvan finanssimainonnan rooli kuluttajien kokemukseen riskistä by Ajanko, Maisa

    Published 2023
    Subjects:
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    Master's thesis
  5. 25
    Modern music industry perspectives on music marketing using social media platforms

    Modern music industry perspectives on music marketing using social media platforms by Brännkärr, Anna-Sofia

    Published 2023
    Subjects:
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    Bachelor's thesis
  6. 26
    Perceptions of digital marketing usage in Finnish SMEs : a case study

    Perceptions of digital marketing usage in Finnish SMEs : a case study by Peltonen, Antti

    Published 2012
    Subjects:
    Master's thesis
  7. 27
    A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance

    A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance by Mäkinen, Hanna

    Published 2015
    Subjects:
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    Master's thesis
  8. 28
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo

    Published 2017
    Subjects:
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    Master's thesis
  9. 29
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
    Subjects:
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    Master's thesis
  10. 30
    Sosiaalisen median rooli kuluttajan ja brändin välisessä suhteessa

    Sosiaalisen median rooli kuluttajan ja brändin välisessä suhteessa by Brandstack, Taina

    Published 2020
    Subjects:
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    Master's thesis
  11. 31
    Vaikuttajamarkkinoinnin rooli Z-sukupolven kuluttajakäyttäytymisessä

    Vaikuttajamarkkinoinnin rooli Z-sukupolven kuluttajakäyttäytymisessä by Eskelinen, Henri

    Published 2020
    Subjects:
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    Master's thesis
  12. 32
    The effects of social media customer service on brand love

    The effects of social media customer service on brand love by Ojanperä, Matias

    Published 2020
    Subjects:
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    Master's thesis
  13. 33
    Henkilöbrändin rakentaminen kiinteistönvälitysalalla

    Henkilöbrändin rakentaminen kiinteistönvälitysalalla by Möttönen, Veera

    Published 2020
    Subjects:
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    Bachelor's thesis
  14. 34
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  15. 35
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    Subjects:
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    Master's thesis
  16. 36
    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

    Published 2021
    Subjects:
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    Master's thesis
  17. 37
    Sustainability communication on social media : a study on the most sustainable brands in Finland

    Sustainability communication on social media : a study on the most sustainable brands in Finland by Artemova, Alexandra

    Published 2020
    Subjects:
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    Master's thesis
  18. 38
    Fitness-vaikuttajan uskottavuus sosiaalisessa mediassa

    Fitness-vaikuttajan uskottavuus sosiaalisessa mediassa by Fonselius, Aleksi

    Published 2023
    Subjects:
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    Master's thesis
  19. 39
    Suomalaisen urheilujoukkuebrändin kehittäminen digitaalisessa ympäristössä

    Suomalaisen urheilujoukkuebrändin kehittäminen digitaalisessa ympäristössä by Stevander, Fanni

    Published 2020
    Subjects:
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    Master's thesis
  20. 40
    Sisältöstrategioiden kehittäminen sosiaalisen median kontekstissa

    Sisältöstrategioiden kehittäminen sosiaalisen median kontekstissa by Mustonen, Katarina

    Published 2018
    Subjects:
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    Bachelor's thesis
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