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Case Peurunka : the essence of wellbeing - customer perspective
Published 2014“…The data consists of 14 theme interviews which were analyzed with the method of thematic content analysis. Guided by the data-driven hermeneutic and phenomenological research approach, six ideal wellbeing types were established as a result of this study: 1) socially oriented type, 2) physical activity -oriented type, 3) work-oriented type, 4) money and service -oriented type, 5) health-oriented type and 6) recreation-oriented type. …”
Get full text Get full textMaster's thesis -
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Palkattu työntekijä urheiluseurassa : kansalaistoiminnan voitto vai tappio?
Published 2016Get full text Get full textMaster's thesis -
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"Politiikka on politiikkaa, me keskitymme urheiluun" : diskurssianalyyttinen tutkielma poliittisiin ulottuvuuksiin liittyvästä uutisoinnista Helsingin Sanomissa Barcelonan 1992 ja...
Published 2022“…In this master's thesis in the social sciences of sport, the processing of the political dimensions related to the Olympics in Helsingin Sanomat is investigated. …”
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Sosiaalisen median algoritmien ja niiden muodostamien suodatinkuplien vaikutus nuorten mielenterveyden haasteisiin
Published 2025Get full text Get full textBachelor's thesis -
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Nuoret ja poliisi sosiaalisessa mediassa
Published 2012“…Tutkimus toteutettiin kirjallisuuskatsauksena sekä kyselyiden ja yhden haastattelun avulla. The young use social media services every day. In social media the young chat with their friends, create communities, follow the content the other users have created and also create content by themselves. …”
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Political themes in political memes : understanding the intent and prevalence of political online memes
Published 2019“…The research methodology was the examination of 250 different memes via content analysis collected from the popular social media site Reddit.com, from numerous different political subreddits. …”
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Digitaalisen markkinoinnin merkitys B2B-yrityksissä
Published 2024Get full text Get full textBachelor's thesis -
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Digitalisaation vaikutus yritysten markkinointiin
Published 2020“…Digitalization is a wide social power of change and a tool today. Digitalization defined as information and content transformation to digital form. …”
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Älypuhelimen käytön kehittyminen sekä teknostressin muodostuminen käyttötarkoitusteorian ja tapojen näkökulmasta
Published 2020“…Especially different constantly updating and evolving information and conversation feeds, which are characteristic of social networking services, messaging applications and news sites, were analyzed. …”
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Yritysblokkaamisen motiivit ja haasteet
Published 2014“…First the characteristics of corporate blogs were studied in comparison to other social media and traditional public relations and marketing channels of a firm. …”
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Meemit ja viraalimarkkinointi : viraaliefektin saavuttaminen sosiaalisessa mediassa
Published 2016Get full text Get full textBachelor's thesis -
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Sosiaalisen median markkinoinnin vaikutukset asiakassuhteisiin ja liikuntasitoutumiseen : case SuperPark Oy
Published 2019“…Also, the impact of customer relationships on sport commitment was examined. The metrics of social media marketing were content consumption, interaction and content sharing. …”
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Huuhkajat & Helmarit Instagram-julkaisijoina : A-maajoukkuejalkapalloilijoiden Instagram-julkaisujen teemat ja julkaisemisen motiivit
Published 2020“…The theoretical framework in this study consists of the previous studies carried out to investigate social media usage motives. As a result of the visual content analysis Instagram posts were thematized into six categories. …”
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Migration in globalized sport : Finnish ice hockey players in Russia
Published 2016Get full text Get full textMaster's thesis -
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Urheilun ympäristövastuuverkosto liikuntakulttuurin ympäristövastuullisuuden edistäjänä : haastattelututkimus verkoston toiminnasta ja toimintamahdollisuuksista
Published 2020“…The research information is needed also about operation models and solutions to help to build environmental awareness and to establish social capital in the sports organizations. …”
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"Mä en oikein tiedä mitä multa odotetaan" : nuoren urheiluharrastus vanhempien tulkitsemana
Published 2015“…The data was analyzed thematically, and both theory-based content analysis and data-oriented content analysis were used. …”
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