Consumers’ views on utilizing social media influencers in organization’s CSR communication by Korpiala, Ella

“…It was also found that SMI’s values and published content must align with the consumer’s values for the CSR information to be perceived as credible. …”
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Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis by Juoperi, Sanni

“…The case study is executed as a content analysis researching data collected by social media monitoring. …”
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Who holds the real influence? : generation z’s perceptions on influencers and social influence by Kääpä, Laura

“…In recent years, the amount of different so-called social media influencers has notably increased. Organizations aim to gain the attention of especially younger audiences by creating approachable content with these influencers. …”
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Exploring value propositions and value drivers in task oriented information intensive online communities : case study - metal detecting find database by Huttu, Niko

“…This study also suggests that use is ultimately driven by combined utilitarian and hedonic interest, such as history and archaeology research, self-esteem and learning, and sociality and status. As for value propositions time and effort savings, quality and quantity of content, new friends and contacts, credibility, experience and enjoyment as well as other rewards are asked from the find database. …”
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The role of private sector sports clubs’ Corporate Social Responsibility (CSR) activities on partnerships by Kokkonen, Simo

“…Three of them were private sector sports clubs and three companies were partners of one of the above-mentioned companies, which have information on CSR on their websites. The transcribed data was analysed with the means of thematic content analysis. …”
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Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium by Sohlo, Pirjo

“…Articles in online newspaper and the information on sharing the article in the social media as well as commenting on it in the discussion forum underneath the article provide an interesting and fruitful platform for tracking the debate. …”
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The story of Pitkis-Sport in Satakunnan kansa : content analysis of newspaper articles on a children and youth sports camp by Rantamäki, Pekko-Joonas

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Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

“…The rest of the theoretical background consisted of ICT adoption and implementation, social media and content marketing as well as the key concepts of MA, including cooperation between sales and marketing departments. …”
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An investigation on the value of intervals in Persian music by Sanati, Farshad

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”Nää on niin typeriä tämmöset linkkien lähettämiset” : yli 60-vuotiaiden näkemyksiä pankkien nimissä tehtävästä tietojenkalastelusta by Takalampi, Sanna

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CSR communications of real estate investment management companies by Hagan, Fanny

“…CSR practices are studied from three different aspects: economic, social and environmental. This research is conducted as a qualitative content analysis. …”
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Influence of users' cultural values on their perception of gamification elements by Inegbedion, Usunobun

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The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers by Lallukka, Tuuli

“…The influence of user-generated content has become significant, especially in the context of tourism and travel planning, since the digitalization enabled more extensive utilization of the Internet and social media. …”
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CSR reporting in the Arctic cruise tourism : a content analysis of Arctic cruise operators' CSR disclosures by Karjalainen, Inka

“…The type and amount of reported CSR information vary significantly between cruise lines; however, it commonly consists of soft data regarding social, environmental and technical aspects, whereas eco-nomic aspects are less addressed. …”
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Sosiaalinen media oppimisympäristönä by Hynynen, Tommi

“…Social media has become alongside the traditional e-learning environments, because nature of social media relies on idea that users share knowledge and build content. …”
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"In the remaking of the American dream" : (in)equality in the presidential announcement speeches of Donald Trump and Bernie Sanders by Vallenius, Sari

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The State of Phishing : An Analysis on The Indicators of Phishing Attacks by Airaksinen, Miku

“…This thesis was heavily influenced by the largely established notion of users being the weak link of information security. It was because of this idea that the approach of this thesis was focused on the common users that are generally not deeply knowledgeable on information security matters. …”
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The sculpture of tick-borne diseases media coverage in the United States and China by Tang, Yanzhe

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Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

“…The habits of the audience and their willingness to give away private information for the use of marketers may largely affect how Finnish political marketing on social media will develop from here. …”
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The process by which users become active knowledge contributors in programming‐focused online communities by Nieminen, Henri

“…The recent popularity of social knowledge sharing platforms has encouraged people to seek and to share knowledge on them. …”
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