Artificial intelligence as a tool in social media content moderation by Lagren, Emma

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Young people and the trustworthiness of social media content by Sonninen, Saara

“…The increasing use of social media and the vast amount of multifaceted content online has led to an increased need to evaluate the trustworthiness of social media content. …”
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Informal roles within eSport teams : a content analysis of the game 'Counter-Strike: Global Offensive by Drenthe, Rolf

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Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

“…The primary scope and aim of this thesis is to provide an overview of how customers and other external stakeholders perceive brand related and user-generated content on social media affecting their brand engagement and trust. …”
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Improving the game with user generated content : an overview of Skyrim mod users by Hirvonen, Eero

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B2B organizations cultivating relationships in social media by Nousiainen, Sini

“…Data was analyzed with content analysis. These results indicate that the studied organizations mainly disseminate information of the organization rather than try to have interactive communication with publics. …”
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Health and social impact of culture by Raud, Ülle

“…There will be six researches analyzed in this master`s thesis. Methodology used is content analysis of the secondary data, choosen among many scientific researches on the area of health and social impacts of arts and culture. …”
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Hate speech in social media by Sadaf, Shomaila

“…Considering the basic aim of this study, important data is gathered within the area of hate speech in social media and information is extracted that would help in exploring various other areas for future research. …”
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Analysis of network rumor dissemination and control mechanisms on Chinese social network : Sina Weibo by Li, Mingmei

“…The social network has become a major source of information. …”
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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram by Lehtonen, Aino

“…The starting point of this study was rather practical: what kind of social media content a Finnish luxury brand should create in order to be perceived as luxurious but yet fitting to the social media world? …”
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How social media uses UX design to keep user engaged : case study: TikTok by Syrjälä, Markus

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Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

“…Social eWOM is utilized mostly in the information search- phase of the process. …”
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Social media as a tool in investor relations by Hannola, Annika

“…If retail investors were seen as a target audience, social media content was comprehensible. Those companies that did not specify a target group, mostly considered social media just as a platform among the others to share information that was also available elsewhere such as on their websites. …”
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Cultural heritage in social media : Museum of Photography by Rinne, Silvia

“…Moreover, a questionnaire is also sent to readers of Museum of Photography asking for their opinions on the blog and its content and offering additional information about its public. …”
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Teachers’ views on methods to increase teaching of social and emotional skills and prevent digital distraction in middle school by Haikonen, Joonas Elias

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Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

“…The third key result is that firms have utilized GAI for enhancing their organic visibility on both social media and information search channels. The main applications for GAI stems from content production for these channels by using GAI programs to create visu-als and texts and contribute to supporting activities such as keyword research. …”
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Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

“…In general terms, it is defined as a phenomenon where certain form of information spreads swiftly and widely across social networks. …”
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Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

“…Nowadays customers have a significant influencing role on online social networks. Customers utilise user-generated content as a prime source of information about products and services. …”
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