Pelaajan sitoutuminen MMORPG-peleissä by Luukkainen, Miika

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Digitaalisen markkinoinnin merkitys B2B-yrityksissä by Haverila, Santeri

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Digitalisaation vaikutus yritysten markkinointiin by Salonkari, Lasse

“…Digitalization is a wide social power of change and a tool today. Digitalization defined as information and content transformation to digital form. …”
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Älypuhelimen käytön kehittyminen sekä teknostressin muodostuminen käyttötarkoitusteorian ja tapojen näkökulmasta by Hämäläinen, Antti

“…Especially different constantly updating and evolving information and conversation feeds, which are characteristic of social networking services, messaging applications and news sites, were analyzed. …”
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Yritysblokkaamisen motiivit ja haasteet by Ovaska, Jussi

“…Ovaska, Jussi Markus The motives and challenges in corporate blogging Jyväskylä: University of Jyväskylä, 2010, 24 p. Information Systems, Bachelor’s Thesis Supervisor: Salo, Markus This thesis studied corporate blogs in public relations and marketing purposes of a firm. …”
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Elite Athletes in the Anti-Doping System – Justifiable Anti-Doping Work? : Finnish Elite Athletes’ Perceptions on the Anti-Doping System and Activities by Ketola, Tanja

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Teachers’ views on methods to increase teaching of social and emotional skills and prevent digital distraction in middle school by Haikonen, Joonas Elias

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Increase in remote work : effects on phishing by Koski, Topias

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Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

“…The third key result is that firms have utilized GAI for enhancing their organic visibility on both social media and information search channels. The main applications for GAI stems from content production for these channels by using GAI programs to create visu-als and texts and contribute to supporting activities such as keyword research. …”
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Meemit ja viraalimarkkinointi : viraaliefektin saavuttaminen sosiaalisessa mediassa by Jaatinen, Jere

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The Finnish inland fisheries system : the outcomes of private ownership of fishing rights and of changes in administrative practices by Sipponen, Matti

“…The system shows greater stability at the lower hierarchical levels. …”
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The cat was stolen but given back well-fed : the systems of rank-and-file industrial and local democracy in anarchist areas of Spain 1936 – 1939 by Lehtonen, Veli-Valtteri

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How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company by Petäsnoro, Rami

“…As an advance this study examines gamification factors, which support salesperson's intrinsic or extrinsic motivation to use system. Through efficient use of the information systems companies are able to achieve competitive ad-vantage, which supports their own and customer’s value co-creation. …”
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Tietojärjestelmän omaksumiseen ja käytön jatkamiseen vaikuttavia tekijöitä : tapaustutkimus by Ronkainen, Pekka

“…Thereafter this study concentrates on the influence that social environment has on the user and the situation of information system usage. …”
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Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

“…In general terms, it is defined as a phenomenon where certain form of information spreads swiftly and widely across social networks. …”
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Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

“…Nowadays customers have a significant influencing role on online social networks. Customers utilise user-generated content as a prime source of information about products and services. …”
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Social Entrepreneurs' Experiences of Ethical Dilemmas : An Interpretative Phenomenological Analysis by Slunga, Ella

“…This study informs the development of ethical practices in social entrepreneurship and enhances knowledge of the field. …”
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Poliittiseen polarisaatioon vaikuttavat tekijät verkkoyhteisöpalveluissa by Jalakas, Elisa

“…Tutkielma toteutettiin tieteellisiin julkaisuihin ja kirjallisuuteen perustuvana kirjallisuuskatsauksena. Social media and its online social networking sites have become popular tools for networking, content creation, and information sharing. …”
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Twitterin vaikutus osakemarkkinoihin by Koittola, Olli

“…There is also always a downside what comes to the ease of sharing and producing content. The right information and user opinions can easily mix up when the content is produced and shared on the social media - an understanding of information is often left for the reader. …”
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Sosiaalisen median vaikuttajan uskottavuus vaikuttajamarkkinoinnissa by Rupponen, Janita

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