Leveraging AI-enabled personalization in customer relationship management by Karppanen, Vili

“…A quantitative methodology was adopted, collecting data from 65 participants through an online survey administered in Finnish. The findings indicate that generative AI-personalized content has a stronger impact on perceived personalization compared to non-personalized content, implying that generative AI can effectively be used in the personalization of marketing communications. …”
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Kevyttä keskustelua vai tiivistä tietojen vaihtoa? : tietoverkkorikollisuuden tilannetietoisuuden jakaminen luottamusverkostossa by Herranen, Tuomas

“…This study identified the issues that affect information sharing on network crime in a trusted forum consisting of Finnish information security companies and authorities. …”
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”Mun mielestä tää ei oo ollu kauheen toimiva systeemi” : Suomalaisten urheiluorganisaatioiden edustajien näkemyksiä Suomen online-rahapelijärjestelmän muutoksesta ja rahapeliyhtiöi... by Jacklin, Eetu

“…In the current monopoly system, only Veikkaus has had the right to market and sponsor Finnish sports, but with the licensing system, foreign gambling companies would be allowed to market their products and sponsor Finnish sports. …”
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“The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency by Pellinen, Heta Helmiina

“…The research was conducted as a single-case study, interviewing supervisors and employees in marketing specialist roles at a Finnish marketing agency. The results revealed that the challenging brand situation within the case company has hindered the implementation of internal branding. …”
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Promotional sweepstakes' potential to engage customers on Facebook by Räty, Jessica

“…This study found out that the interviewed social media managers viewed engagement as a step-by-step process and that the social media managers’ ultimate goal was to open a two-way communication by gaining a company Facebook page like from a sweep-stakes’ participant. …”
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Automaatioratkaisujen käyttöönottoon kriittisesti vaikuttavat tekijät : tapaustutkimus konesali- ja alustapalvelujen yksikössä by Kivi, Mikaela

“…This Thesis has been conducted as a qualitative case study in collaboration with a platform and hosting services unit of a Finnish telecommunications company. The lack of IT automation research resulted in the decision to exploit previous studies in the fields of Enterprise Resource Planning and automation implementation. …”
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

“…This study is conducted as a case study while the researcher was working in the case organ- ization, which is a Finnish B2B organization in industrial manufacturing field. …”
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