"I felt like a lonely person in the desert" : a case study on factors moderating interunit communication in multinational headquarters-subsidiary relationship Tekijä Bagdasarov, Riina

“…This study considers the experiences of one case company’s Finnish headquarters and Dutch subsidiary on internal communication in a crucial phase of internationalization. …”
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10 Finnish business actors' perceptions of their Chinese business partners and key personnel Tekijä Fay, Lisa Kaarina

“…Their testimonies will be examined and the different resources and communication competencies Finnish business actors actively mobilize when interacting or adjusting to these multicultural encounters, will be addressed. …”
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The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company Tekijä Hämäläinen, Roosa

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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs Tekijä Härkänen, Anna

“…In addition, applications can serve as cost-effective communication tools for companies. This study delves into the implementation of mobile applications in the context of event environments, and it was carried out as a commission for the Finnish Housing Fair. …”
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Framing 5G : how 5G issue is framed by stakeholders in the Finnish media Tekijä Seppälä, Aino

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Evaluation of business model tool benefits in the management of digitalization in small companies Tekijä Anttonen, Mikko

“…Business model is a simplification of the how the company works, and the business model tool supports analysis, communication, and planning which are all required for managing the company strategically. …”
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Intercultural management competence in Finnish multicultural working life : case Aamujakelu Oy Tekijä Metsä-Ketelä, Johanna

“…The aim of the thesis is to determine what kind of intercultural management competence the supervisors of the case company need in their daily work. The case organisation is the Finnish newspaper delivery company Aamujakelu Oy. …”
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A qualitative study of male and female perceptions in differences in the working and domestic sphere : a comparison of the French and Finnish cultures Tekijä Galy-Badenas, Flora

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"Kyl me ollaan enkulla pärjätty" : Understanding the importance of corporate language policies – the context of a local Finnish company with a strategy to become international by l... Tekijä Nieminen, Jasu

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Constructing brand identity : Marimekko’s digital communication on Instagram Tekijä Anttila, Essi

“…In this thesis, I will explore how Marimekko, a Finnish design company operating in a global market, develops its brand identity on the Instagram platform using various communication techniques, and how the company emphasizes its Finnish heritage. …”
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Facebook content marketing for Finnish plant-based protein producers Tekijä Ivanova, Ekaterina

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Trust and team identification at multicultural workplaces : perceptions of Finnish HR professionals Tekijä Parttimaa, Eini

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Signaling sustainability : a study of environmental communication in the building sector Tekijä Ahmed, Aya

“…The study collects primary data from 13 expert interviews in two phases: Phase 1: Four expert interviews of communication decision-makers in a Finnish building material supplier (case organization). …”
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Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy Tekijä Rapola, Juha

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Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub Tekijä Huovinen, Anna

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The use of communication accommodation strategies in a work group : a case study of four meetings Tekijä Fisk, Mika, Vaarala, Sanna

“…This case study was conducted in cooperation with a small Finnish company in 2012 that operated on international markets and employed a culturally diverse staff. …”
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This is just the beginning : an interview study about Finnish food sector's material efficiency commitment Tekijä Tanskanen, Essi

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Social media as a tool in investor relations Tekijä Hannola, Annika

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Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

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Family business branding : communicating a family-based brand identity Tekijä Elbanna, Karim, Hakala, Henna-Leena

“…By applying qualitative research methods, this study aims to determine how small to medium-sized Finnish family-owned businesses promote the familial component of their business in their branding strategies, why they do so, and how communicating a family-based brand is seen by the company communicating it and its stakeholders. …”
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