Marketing communication in Finnish industrial companies Tekijä Vuorio, Mikko

“…The purpose of this study was to describe how Finnish industrial companies execute their marketing communication. …”
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Perceptions of content marketing : case study on Finnish companies Tekijä Hänninen, Heli

“…Hence, three background interviews with marketing agency professionals were first conducted in order to find out what information is missing and needed in the field of content marketing. Moreover, eight Finnish companies were examined in the light of their content marketing practices to enlighten the literature of content marketing in terms of definitions, processes and future. …”
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The importance of employees' knowledge of the English language in two Finnish companies Tekijä Mäkiö, Sanna

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Conceptualizing data transfer from manufacturing machinery in Finnish workshop company Tekijä Kiuttu, Samuli

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Finnish lifestyle influencers roles and communication in Instagram advertisements Tekijä Penttinen, Emma

“…To fill research gaps, study focused on Finnish lifestyle influencers roles and communication in Instagram advertisements. …”
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How Finnish companies use social media in China, and are cultural differences taken into account? Tekijä Markkanen, Sami

“…Finnish company that is starting to operate in China has to keep in mind the cultural differences as well as the social media restrictions, as cultur- al differences have an impact on the communication in every situation. …”
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What do employees want? : a case study of Finnish Tech Company Tekijä Kervinen, Inka

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The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia Tekijä Savo, Riikka

“…This thesis is case-related, and it is funded by a Finnish electricity company Lumme Energia, whose customers were given an opportunity to share their perceptions of the company by taking part in a digital multiple-choice survey in February 2023. …”
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The cultural challenges that Finnish companies face when internationalizing into the North American markets and how to overcome them: A qualitative study Tekijä Knight, Micah

“…This thesis finds themes among the cultural challenges faced by the companies interviewed in this study and in their internationalization process and calls for future Finnish companies to be adequately prepared before entering the NA markets. …”
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Communicating employer brand for an international audience : a collective case study of three career webpages Tekijä Torppala, Vilma

“…How is Finland represented as a place for working and living in the communication of these companies that need to find experts from outside Finnish borders? …”
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Branding an employer as attractive to Finnish and international business students Tekijä Aarnio, Nelli, Halmetoja, Terhi

“…The results differed significantly between Finnish and international students. These insights underscore a crucial need for companies operating in Finland, or aiming to attract international talent, to refine their employer branding with intercultural awareness. …”
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“Nyt surffaat huoletta basically koko Euroopassa” : the frequency, use and functions of English in Finnish television advertising Tekijä Laitinen, Sara

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Challenges of change management in ERP change process in company X Tekijä Liikamaa, Hanna

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Creating data-driven culture in a Finnish B2B software company's marketing department Tekijä Nummela, Pinja

“…The research is conducted for the Finnish B2B software company where the researcher worked meanwhile. …”
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Adapting to a Finnish workplace : case : occupational immigration of Chinese metal workers. Tekijä Korkalainen, Maija

“…They recruited the Chinese to Finnish companies and organised a training programme for them concerning work, language and culture related issues. …”
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Sustainability communication on social media : a study on the most sustainable brands in Finland Tekijä Artemova, Alexandra

“…For this reason, it is essentially important for companies to not only address these issues, but also transparently and authentically communicate about them. …”
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