Developing sponsorship marketing : Finnish perspective Tekijä Korkka, Ville

“…Interpreted generalization is built upon empirical findings and data. The applied approach is qualitative and the data was collected by using semi-structured interviews. …”
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Private GSM yleisen matkaviestinverkon tukena : case: Keski-Suomen sairaanhoitopiiri Tekijä Kinnunen, Raisa

“…From a technical point of view, the private mobile network seems to be suitable for the organization under investigation but its deployment would require close cooperation with some general telecommunications operator. The findings collected on the basis of empirical research data showed that the best of the private mobile network would benefit the offices of the Regional Health Center. …”
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Välttämiskäyttäytyminen koneoppimismallien kehittämisessä Tekijä Luukkanen, Topi

“…This thesis appears to be the first research of the theory to attempt modeling the latent factors formatively. Empirical research was conducted as a structured questionnaire, to which 16 answers were collected from users developing Machine Learning models as a part of their work. …”
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Asiakastransaktioiden hyödyntäminen B2B SaaS-yrityksessä data-analytiikan avulla Tekijä Mutikainen, Iiro

“…The aim of this research is to find out if it is possible to detect and visualize relationships between transaction data of a SaaS company’s customers. …”
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Social media usage among generation Z in a sport event Tekijä Heiskanen, Elina

“…The study is performed with a qualitative approach. The empirical data was gathered with theme interviews with 8 participants. …”
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A leadership discovery : enhancing Finnish youth football coaches' effectiveness through the Transformer Research Project Tekijä Lewis, Garry

“…Notable opportunities to improve the program reflect a greater need for stakeholder involvement, and empirically driven measures which may include athletes as part of the study. …”
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Blogissa julkaistujen tuotearvioiden vaikutukset kuluttajan erä- ja retkeilytuotteiden ostopäätösprosessissa Tekijä Kontturi, Tiina

“…The empiric part was implemented as a theme interview for the readers of the blog by Terveiset ravintoketjun huipulta. …”
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Loppukäyttäjien haasteet Salesforce CRM -järjestelmän käyttöönotossa Tekijä Korpi, Samuli

“…The empirical part involved thematic interviews that enabled the collection of in-depth information on end-users' experiences and perspectives. …”
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Case study : utilisation of marketing automation technology in industrial B2B-company Tekijä Hyvärinen, Katja

“…The purpose of this master's thesis is to find out, using the methods of an individual case study, how marketing automation can be utilised more effectively in a B2B company after its initial implementation and what challenges are involved in its use. …”
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ITIL-viitekehyksen häiriönhallinta palvelun laadun tukena : tapaustutkimus IT-palveluorganisaatiossa Tekijä Etkalo, Anna

“…The study consists of an empirical research and a literature review. The empirical research material has been collected from eight theme-centered interviews. …”
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Kuluttajan hakukonekäyttäytyminen : miten luottamus hakukoneen tuloksia kohtaan rakentuu? Tekijä Immonen, Sauli

“…The purpose was to find out in detail on what basis trust in search engine results is built, whether paid advertisements are perceived as reliable and in what site-developer should pay attention to maximize experienced trust among users in towards their Google-visibility. …”
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Tietojärjestelmän hyväksyminen terveydenhuollossa Tekijä Palola, Annika

“…The aim of this Master’s Thesis is to find out how the health care professionals working in the research target organization accept and adopt the new information system. …”
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Factors contributing the adoption of mobile payment of users and non-users Tekijä Juujärvi, Tanja

“…As a conclusion of this study, the empirical results support the model, as it explains 61 % for the intention to use mobile payments. …”
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Arvon yhteisluonti asiakkaiden kanssa jatkuvassa digitaalisessa palveluinnovaatiossa Tekijä Liimatainen, Oona

“…This Master’s Thesis includes a literature review and an empirical study of the topic. The empirical part of the thesis was conducted using qualitative methods and the data was collected using individual semi-structured interviews. …”
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Videoinnin ja digitaalisen tarinankerronnan hyödyntäminen koululiikunnassa : tapaustutkimus yläkoulun yhdeksännen luokan oppilaiden kokemuksista Tekijä Multisilta, Eeva

“…The teaching methods and the findings of this research can be used as a help of planning and implementation of similar educational methods. …”
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Tietoturvaohjeiden ja työympäristön ristiriita Tekijä Ketola, Tuomas

“…The next phase of this study is the empirical part which will take place at chosen healthcare organization. …”
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Liiketoimintatiedon hallinnan pelillistäminen Tekijä Haaranen, Antti

“…This study is a master’s thesis. The study aims to find answers to what is busi-ness intelligence and gamification. …”
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Asiakaspalvelun raportoinnin kehittäminen : case: Line Carrier Tekijä Mård, Pinja

“…The challenge of the customer service reporting typically rises in multichannel-combining the data into one database, finding smoothly customer's previous contacts, as well as the lack of a database, where one could find a solution to a customer problem. …”
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SWOT-viitekehys kyberturvallisuuden strategisen tilannekuvan muodostamisessa Tekijä Korhonen, Teemu

“…It was difficult to thematize the findings, e.g. in terms of opportunities, in the framework. …”
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Voice of the future? Examining consumer responses to AI-generated voice in brand communication Tekijä Ruuska, Matti

“…This thesis qualitatively examines Finnish consumers’ reactions to AI-synthesized voices and their influence on consumer behaviour. The empirical data was collected through 18 semi-structured interviews conducted with Finnish consumers aged between 19 and 72 during February and March 2025. …”
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